Pien Shyu

Pien is a multidisciplinary Digital and Brand Designer with a Master’s Degree in Design & Tech from Tisch School of the Arts, New York University.
Blending strategy, visual design, and code, she is skilled in crafting cohesive brand and digital experiences, and translating conceptual narratives into scalable design systems across print and interactive platforms.

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 Brand Identity Web Design + Dev  Digital Experince Print
Graphic Design Creative Coding Web Tools
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Gretel Projects


Project works at Gretel. 

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Syst’aime


Syst’aime is a pseudo tabloid bringing attention to the modern dating scene. The tabloid features 4 articles and showcases 12 physical props of the scripted scenarios.

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Red Dot Design Award: Brand and Communication Design








#creative direction #zine #graphic design #visual storytelling





TRESI


 This branding suite for TRESI’s Drop Five captures a bold, editorial-inspired visual identity that blends candid downtown house party photography with modern minimalism.
It captures the youthful irreverence and sense of playfulness found in a fashion magazine that doesn’t take itself too seriously, reimagining furniture as part of a curated, lived-in aesthetic rather than just static design.

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#brand identity #web design 




Boucheron NYC Store Launch 


FROM PARIS TO NEW YORK
A series of digital assets to support the Boucheron’s Madison Avenue store opening.

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With Creative Agency: ReflexGroup
#creative direction #zine #graphic design #visual storytelling


MUGUANG STUDIO


 MUGUANG (沐光) is a picture book studio based in Taipei, founded by two artists dedicated to illustration and storytelling for children.
Through warm, hand-drawn imagery, the studio hopes to bring joy and comfort to young readers, surrounding them with tenderness throughout their childhood. The name ‘MUGUANG‘ means “to bathe in sunlight”, reflecting the studio’s belief in creating stories and images that feel gentle, luminous, and full of warmth.

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#brand identity #illustration





Josephine


Josephine is a web based archival tool that allows users to intuitively collect, organize, and categorize digital content as they browse the web.

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#web tool #web design #web development                  


Institute of Fine Arts, 
New York University Official Website

 Web design and development for The Institute of Fine Arts at New York University, working closely with the Web and Eectronic Content Manager of IFA, Jason Varone.

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#web design #web development




AMOEBA 

 AMOEBA is produced by Ray Cogliano in 2020-2021 and released on September 14th, 2024, featuring musicians Devin Min, Moltré, Alex Jordan, Celsius, Asa Fulton, Mathis Ruffing, Wilven, and Miles Ezhaya.
















#album design #art direction






The Beatrice Emails


Inspired by “The Beatrice Letters” (2006) by Lemony Snicket, this web art piece generates poetry lines based on Lemony’s writing style by users interacting with the infinite pop up windows of trinkets and letters.

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The City is Whispering if You Listen Closely


The City Whispers If You Listen Closely is a series of conversations between photo images shot in New York and Taipei. The arrangement of the images on a big window creates new stories beyond the limit of time and space, introducing a new perspective to image storytelling.

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Collecting Memories : Floating in the Air


Poster design for artist Alice (Yutong) Hua’s art exhibition at Naera Art Gallery, Naera Art Gallery, Xitang, Zhejiang, China.
















Lost and Found 


Lost and Found is a web-based office space discussing idea of “lost and found” in the digital world, a hub of lost things in a wide context and various forms.

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How To Preserve a Body


How To Preserve A Body is a projection mapping art piece inspired by the famous refridgerator scene in “American Psycho”(2000), reimagining the possibility between enclosed space and body parts.

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Unititled_Room_1


Untitled_Room_1 is a web-based scrapbook that features a series of images, texts and hyperlinks with creative interactions.

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Jon Alexander 


Website design for fashion image consultant + creative director Jon Alexander.

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